How hard was it? Jan Gurley said it cost $5 and took a couple of hours to add 10,000 followers. One of the characters chooses to look popular by adding fake followers. Why are so few of her followers real? A percentage of them are likely inactive, and a percentage of them are likely fake.įrom where do all these fake followers come? For example, as a way to publicize her edgy and funny young adult novel (in which Twitter plays a significant role), ‘ Taming of the Drew,’ author Jan Gurley built accounts for the major characters and let a prequel to the book play out over Twitter over several days.
The application scans through a sample of a users' followers (the size of the sampling depends on the size of the following) and runs spam filters against the followers to flag users that have few to no followers, few to no tweets, and a comparatively large following. To determine the authenticity of accounts, we used Status People's Fakers Application. So that $10,000 Tweet only gets seen by about 7.5 million of her followers. According to our research, only 43% of her followers are active and authentic Twitter users. Kim Kardashian is one of those celebrities. The volume of her Twitter following has an undoubtedly positive impact on her income.īut how much can we trust the number of followers a public figure has? Ever since news broke that a sharp increase in Presidential candidate Mitt Romney’s Twitter following came from fake accounts, it’s become public knowledge that many celebrities have fake followers. Kim Kardashian, for example, could earn $10,000 for a single Tweet to her network of 17.5 million followers. Brands pay celebrities for endorsements on Twitter so they can promote a message to a celebrity’s followers. The media quantifies success on Twitter for public figures by the number of followers they have. But how much of an issue? And where do all these fake followers come from?
The rise of fake followers is a growing issue on Twitter.
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